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Our Team

Equity Forward is a staff of researchers, lawyers and communications professionals that uses research to inform reports and campaigns to effectively reduce or eliminate the damaging work of anti-reproductive health forces.

Our Executive Director, Mary Alice Carter, has over two decades of experience in the reproductive rights and health movements, designing and managing effective earned and paid media campaigns. Mary Alice Carter has spent more than two decades working to ensure access to high-quality reproductive health care for all. Through her years of experience in reproductive health and rights work, Mary Alice has led strategic communications campaigns and served as a national spokesperson, appearing on TV from MSNBC to Fox News and in print from to The Washington Post.

Most recently, Mary Alice served as the interim vice president for communications at Planned Parenthood Federation of America. She has also worked for Physicians for Reproductive Health, the National Institute for Reproductive Health, and NARAL Pro-Choice New York.

Originally from Pittsburgh, Mary Alice and her family – including a rescue dog and cat who don’t like each other – currently live in Maplewood, New Jersey.

About Equity Forward